Blue Swan is an Italian company made to create new commercial opportunities in the entertainment industry, by providing a series of services that allow the network’s companies to optimize their performances and their investments in a very focused way, and by helping them in all the routine activities that are mandatoryin the development and exploitation of their products. Blue Swan’smain asset is the creation of a catalogue with a very high commercial value that opens up for new commercial opportunities and allows each reality of the network to maintain a complete ownership of their own assets as well as the total freedom of investments.